What is graphic design and what is it used for in the business world?

In simple words, graphic design is the process of combining text and images (figures, photographs, drawing) to communicate a message effectively. It delivers what you want to say through a visual message.

Its success comes as a result of the great technological advances of all kinds of visual messages through our domestic and professional devices that allow the use of images, videos and text independently or merged as one, to communicate graphically and visually.

In the business world it is used to present ideas, messages and products. In essence, they use advertising to introduce the image of the company. It is a complement or an extension to marketing since it is one of the key sources to build a company’s identity. 
Take a look at the amazing campaigns done by one of our favourite Marketing Agencies and also one of the best in the world McCann.

Their work, clearly, shows how graphic design, along with other marketing resources, improve the strength of a company as a brand and giving a solid perception to consumers which almost always ends increasing the sales of products or services. It is that, in addition, people have in their minds an image of a certain company that we never forget.